Discover Our Story

LoSi Beauty is a beauty brand founded by CEO Lomina Balawa, launched in 2019. The brand name, LoSi, was inspired by a conversation with Lomina’s late mother, Phyllis. Combining Lomina's first two initials with the last two initials of Lomina’s daughter, Alesi, her mother created the name LoSi, a beautiful tribute to both generations.

Lomina comes from a lineage of beautiful, fashionable, and creative women, and she believes she has been chosen to steer the legacy forward, enhancing what is already written through this beauty brand.

With LoSi, Lomina is dedicated to inspiring women to embrace their inner beauty while providing products that reflect what's inside, on the outside. She hopes that every woman who uses a LoSi product not only becomes a “LoSi Beautie” but will feel and believe they are fearfully and wonderfully made, as stated in Psalm 139:14.

LoSi Beauty is more than just a brand that sells lashes and makeup; it's a lifestyle!